Premier Partners
Every Spring, Southern Minnesota Construction’s massive equipment snorts out of hibernation, eager to rearrange earth, rock and asphalt into long ribbons of roads. It’s happened every Spring since 1914. But that’s no longer the beginning of SMC’s year, and when freezing temperatures force the graders and pavers back into storage, that no longer signals the close of a year’s business.
If you think the Internet is a passing electronic fad, pay attention to the experience of Joe Farnham. Farnham, president of Emerald Travel Management (ETM) in Mankato, put ETM on the Internet last December. (That’s the modern equivalent of putting it “on the map.”) Within a month, new customers from as far away as Georgia and Connecticut began booking flights through ETM. It’s opened corporate doors where he’d never thought of knocking, and it’s put ETM where he wants it to be: “Staying ahead of the curve in this industry.”
